After initially creating the logo for Wild Hare UK last year, the company has grown from a beard review site to a brand that specialises in male grooming products. I was fortunate enough to work closely with the owner Ollie to produce the designs for each of there beard oils and the collateral that went with it.

The breif was to illustrate a set of crazy bunnies based of UK serial killers and then adapt them into to labels for the beard oils. Below you can see the set of illustrations I produced along with the packaging designs and further Paste design that he has recently released.

I also adapted a number of these designs for print including t-shirts and beard combs. You can find further examples of these on his website and on social media by following the links below.